Hooray For Colder Air!

Don’t you just love the first burst of autumnal cold each year? After a long, hot summer a fall chill can certainly change your perspective. No longer are you concerned with trying to find ways to stay cool, instead your thoughts are now redirected toward changing leaves, pumpkin picking, apple harvesting, and gathering enough wood before the first deep winter chill settles in. Somehow the cool air makes your feel better…more invigorated and less lethargic. You aren’t the only person or object that likes colder, denser air. Yes, your car thrives on it but only if it could get enough of it. Let’s take a look at what makes any vehicle a true lover of cold air. Your engine wants cold air and it wants it now! Say again?! Well, your engine can run on hot air, but it is the colder, denser air that helps your engine achieve maximum levels of horsepower and thrust. A special device, a cold air intake, is designed to help bring this needed “food” to your engine. The current configuration of your engine plumbing actually works as a drag on engine power. How so? The stock air box and paper air filter that were placed in your vehicle on the production line actually causes your engine to “leak” horsepower. With a cold air intake installed, your engine works more efficiently as the intake plumbing is directed away from the hot areas underneath your hood to send air through an unrestricted air filter and all the way through an efficient intake channel. With a cold air intake installed, cooler and denser air is sent in greater amounts and at higher speeds to your throttle body tapping energy that had previously been lost. How much more power should a cold air intake produce? Well, that depends on the make and model of your vehicle. Typically, quite a few imports with crowded engine bays benefit the most including Scions, Mitsubishis, and Hondas. When you order your cold air intake estimates of horsepower gains are usually supplied by the manufacturer including AEM cold air intake and K&N cold air intake. In addition to the freed up power your now efficiently working engine will gobble up less gas. With a cold air intake installed you save on fuel and get more power. Cold air intakes come in a variety of colors and some have paintable surfaces for further customization. All cold air intakes yield a “throaty” intake note, so you not only have a part that looks good, but it sounds awesome too! You can install a cold air intake in well under one hour and no special tools are needed. Order one today and soon your car will “happily” be cruising down the highway sipping in the food that it loves the most: colder and denser air.

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BMW On Pace to Outsell Mercedes

It is a close race, one that likely will not result in deep price cutting to move models, but is certain nevertheless to be on the minds of executives employed by two automakers until the clock strikes midnight for the final time this year. What the race is all about is this: the perennial sales battle between two German automakers, BMW and Mercedes, with BMW expected to pass Mercedes in world sales totals for 2005. The ramifications are strong for each automaker and will set the tone for the way each company produces and markets vehicles from 2006 forward.

Mercedes finishing second to BMW is not a comfortable taste for DaimlerChrysler, parent of Mercedes and now owner of The Chrysler Group, maker of Jeeps, Dodges, and Chryslers. Only Volkswagen sells more cars than either make, but when it comes to a predominately luxury line up Mercedes and BMW battle alone amongst German makes with Audi a distant third.

Unlike American automakers, Mercedes is not likely to engage in deep price cuts to attract customers and “steal” sales that they would have made in 2006 for 2005 to stave off BMW. Still, purchasers of Mercedes vehicles should find an even friendlier showroom in which to shop when they negotiate the price on their “C”, “E”, or “M” Classes of vehicles.

So, exactly what has caused the shift in sales? Well, published reports indicate that Mercedes sales continue to rise, but slowly. On the other hand, BMW sales increases are in the double digit category which is what has pushed BMW ahead of Mercedes so far this year. Oddly, it isn’t the luxury cars in each automakers' fold that is spelling the difference. Unknown to many Americans, both BMW and Mercedes sell cars that are smaller and less luxurious than the cars that appear in the states. Cars that compete squarely against Volkswagen’s Golf and offerings from GM, Ford, several Japanese automakers, and others.

Yes, it is true. Not all BMW or Mercedes models are luxury cars. Unlike in the US where a Cadillac is exclusively a luxury car, both German brands produce cars for the rank and file driver too. It is these types of cars that have fueled both automakers growth and is likely behind BMW jumping ahead of Mercedes.

To counter BMW’s surge, Mercedes does have an ace up its sleeve: the introduction of one or two smaller lines of cars to the U.S. market by 2007. If you haven’t figured it out yet, Mercedes has “A” and “B” Class cars that are smaller and less expensive than the current “baby” Mercedes, what we call the “C” Class. Mercedes hopes that the US market is ready for less pricey cars sporting the venerable Mercedes name and that these sales will propel Mercedes back into the lead.

Of course, what is good for Mercedes is good for BMW as the automaker explores bringing its “1” and “2” series cars to the US to compete for sales. Both lines of cars are positioned against Mercedes “A” and “B” class cars and are the same cars that have bumped BMW’s sales figures up.

Now if only Mercedes would consider importing it’s SMART car to the US market…

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