Acura TL: Renewed Vigor

Acura’s first stab at a small luxury sedan was the Vigor, a model introduced in 1991. Featuring an inline 5 cylinder engine, the car failed to compete against the BMW 3-series – its targeted market – and barely held its own against the similar size Lexus of the day. After three less than stellar model years, the Vigor was dropped from the Acura line up, but replaced by the TL, a car that truly has energized the Acura line up. Where the Vigor lagged, the TL has excelled: so much so the TL is the best selling Acura and a strong competitor against similar cars from Mercedes, Infiniti, Cadillac, Lexus, and BMW.

Sometimes failure is the strongest catalyst for change. Okay, the Vigor wasn’t a total flop, but it certainly wasn’t a car that could compete successful in the midsize luxury car category. As with so many products developed by Honda, the company is a quick learner and the evidence has been borne out in the TL, the most popular selling Acura on the market. The current TL is no slouch, neither will it bust your budget. Here is what you get for the princely sum of approximately $33,000:

Potent Engine -- A 24 valve V6 motor powers this baby to produce 258 horses and 233 lbs of torque. Featuring VTEC technology, the TL’s engine squeezes out every ounce of power while producing an ultra low amount of emissions.

Tranny Wonder -- A six speed manny tranny is standard and a 5 speed automatic shift gate transmission is optional. Both transmission choices work effortlessly and are precision tuned to provide maximum response.

Wheels and Brakes -- 17 inch tires and aluminum wheels help the TL navigate every curve and bring the sedan to a sure stop every time. 4 wheel drive disc brakes, ABS, brake assist, stability assist, and traction control round out the safety features found in every TL.

Suspend This – For ultimate driving satisfaction, every TL comes equipped with an independent double-wishbone front suspension and a multi-link rear suspension. Add in gas filled shocks and stabilizer bars and you have a vehicle that can conquer the toughest corners as well as do justice on the famed Nurburgring race track.

Luxury Abounds – Creature comforts abound for the TL driver and its passengers. An 8 speaker ELS surround system envelopes the cabin, a HandsFreeLink makes phone conversation while driving a breeze, and heated seats ward off the coldest chill that a dark winter’s morning has to offer you.

Safety, Safety Everywhere – Front and side airbags along with a seatbelt tightening system provide the ultimate level of safety for all cabin occupants.

Now in its third generation, the TL continues to be updated to compete with the BMW 3 Series, its chief rival. Although most critics still give the 3 Series the engineering lead, the TL is proving to be more reliable in the long run. Count on Honda to further close the overall gap when the fourth generation TL shows up in about three years time: maybe, just maybe, we’ll have a new leader in the midsize luxury car class. If the TL does wrest the lead from BMW, current owners will not be surprised as they continue to heap praises on a car that already leads many consumer satisfaction surveys.

Read More

Acura RSX: Swan Song

When Honda launched the Acura brand in 1986, two models powered the fleet: the Integra and the Legend. Since then many other models have been added to the Acura line up and the Integra was eventually renamed the RSX and the Legend was later given the RL designation. After two decades of service, the Integra/RSX is in its final year of production. Please read on for reasons why the Honda Motor Company will kill off this once popular seller. Blowing Up Bridges –- When Honda created Acura, the company wanted one “bridge model” to be included in the mix to help Honda owners transition to Acura. The thought back then was that the price differential between the two brands would be too much for many one-time Honda owners to swallow. Thus, the Integra was created and priced only slightly higher than the most expensive Honda model, but well below the prevailing price of the Legend. With this pricing plan in place, Honda believed accurately that Integra/RSX owners would eventually opt for a more upscale Acura. Today, however, Honda is now actively separating the two brands with individual research and development departments in play. Furthermore, Acura is being repositioned to better compete against Infiniti and Lexus, two Japanese luxury brands without a bridge model. Invest Elsewhere –- Related to the first point, the RSX was due for a change. The current model is old and the monies to bring about a new model would take away from the company’s bottom line. Acura has mentioned that a coupe version of its popular TL sedan is likely to be introduced to satisfy whatever consumer demand remains for a luxury coupe. Changing Consumer Tastes –- While a sports coupe has its advantages, the market for this type of car is limited and dwindling. Chevrolet gave up the Camaro, Pontiac the Firebird, while the Mitsubishi Eclipse and Ford Mustang manage to hold their own. None of these cars are on the luxury level of the Acura and consumer interest has been steadily dwindling over the past five years. A New NSX? –- Acura’s discontinued NSX, a two seat sports car, is rumored to be coming back. Although sales will likely be limited to less than 10,000 models annually the high priced NSX would be the “halo” model for the Acura fleet. USA Acura dealers want the car and it appears that the Honda Motor Company many oblige. In its heyday the Integra was a popular seller and a frequently stolen car. Hard to find parts made the Integra a popular target of thieves; expect this problem to worsen as the RSX goes completely out of production. So, if you don’t have an alarm system installed on your Integra/RSX yet, do so today. The Integra/RSX you currently drive may be the last one you own; don’t let thieves make that determination for you!

Read More

Acura RSX: Integra Again

Back in 1986, when the Acura brand was introduced by the Honda Motor Company, two models started it all: the Legend and the Integra. Since that time several additional models have joined the Acura line up and the two original models were renamed: the Legend became the RL and the Integra was renamed the RSX. Today’s RSX – a three door hatchback -- continues to offer pretty much what the original Integra stood for: luxury, engineering, and value. Let’s take a closer look at this popular seller and what the car means to both the driver and to the company. Honda’s introduction of Acura was prior to and done slightly different than Toyota’s introduction of Lexus and Nissan’s roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include “near luxury” as well as luxury cars in the Acura mix. This marketing method was Kind of like selling Cadillacs and Oldsmobiles under one name, but without the creation of a third brand. Honda’s strategy has paid off as the Integra/RSX has been a popular seller and a nice bridge for Honda loyalists looking for something a bit more refined than the typical Honda, but without the Acura price. Truly, a star was born with the Integra and continues to shine with the RSX. For driver’s, the RSX offers a gusto not found on the average Honda, giving it plenty of room to be “specially tuned” by the aftermarket crowd. With 17 inch tires, 6 speed transmission, and 7 speaker Bose sound system, the RSX has been designed to provide optimal driving fun at an affordable price. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the four banger RSX effectively combines performance with fuel efficiency. For the Honda Motor Company, the RSX has helped to keep Acura sales strong. Recently, the company began to market the Acura brand well beyond its North American roots and the RSX [curiously still called the Integra elsewhere] has led the way. Recently, however, the company has decided to discontinue the RSX to concentrate on further separating the Honda and Acura divisions. Thus, the original intent of Honda for Acura has been changed and Acura will now be exclusively marketed as a luxury brand. For Integra/RSX lovers all is not lost. Honda will likely sell a similarly equipped Accord while Acura will continue to sell the TSX, a four door upscale version of the RSX. Changing consumer tastes have shown that a near luxury coupe doesn’t have quite as strong as an appeal as a four door sedan, so the RSX will not be produced after 2006. The Integra/RSX has served Acura and its drivers well; new models are certain to build upon its success as the Acura brand is spread worldwide.

Read More

Acura: 20 Years of Honda Luxury

In March 2006, the Honda Motor Company celebrated an important milestone: the 20th anniversary of their luxury brand, Acura. Created to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the company’s reach far beyond more prosaic models such as the Civic and the Accord. Today, Acura is a very different brand than the company that was birthed in 1986. Let’s take a glimpse at Acura’s past, their present line up, and what the next 20 years may bring for this esteemed Japanese automaker. Back in 1981, Honda saw an opportunity opening up for itself that no one in Honda’s headquarters wanted to miss out on: building and selling luxury cars to American consumers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread consumer acceptance and critical acclaim for the three models it was then selling in the U.S., so the decision to market more expensive and upscale cars was viewed as a strong possibility. When Honda management decided to go with the upscale brand, they did this knowing that the cars would eventually have to stand apart from Honda in order to command the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each car was outfitted and retuned to compete directly against the leading luxury cars of that time. The first two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was essentially a three door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend. Over time, the various model names were dropped and replaced by vehicles with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the three other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acura’s line up later in 2006. The future of Acura looks bright despite strong worldwide competition. Although Honda jumped into the market a few years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while others see it as a typical conservative Honda decision to expand the Honda brand instead. Future changes for Acura are sketchy, but model changes will likely include the introduction of diesel powered vehicles and more hybrid offerings. Some auto critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by producing super luxury sedans and sports cars. Renowned Honda quality combined with European styling, luxury, and engineering have fueled Acura’s success so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward. Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering vehicles that are high in luxury, tops in engineering, and strong in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much more from Acura over the next two decades. Kudos to the Honda Motor Company for developing a brand that has been so well received.

Read More