Acura: 20 Years of Honda Luxury

In March 2006, the Honda Motor Company celebrated an important milestone: the 20th anniversary of their luxury brand, Acura. Created to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the company’s reach far beyond more prosaic models such as the Civic and the Accord. Today, Acura is a very different brand than the company that was birthed in 1986. Let’s take a glimpse at Acura’s past, their present line up, and what the next 20 years may bring for this esteemed Japanese automaker. Back in 1981, Honda saw an opportunity opening up for itself that no one in Honda’s headquarters wanted to miss out on: building and selling luxury cars to American consumers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread consumer acceptance and critical acclaim for the three models it was then selling in the U.S., so the decision to market more expensive and upscale cars was viewed as a strong possibility. When Honda management decided to go with the upscale brand, they did this knowing that the cars would eventually have to stand apart from Honda in order to command the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each car was outfitted and retuned to compete directly against the leading luxury cars of that time. The first two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was essentially a three door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend. Over time, the various model names were dropped and replaced by vehicles with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the three other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acura’s line up later in 2006. The future of Acura looks bright despite strong worldwide competition. Although Honda jumped into the market a few years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while others see it as a typical conservative Honda decision to expand the Honda brand instead. Future changes for Acura are sketchy, but model changes will likely include the introduction of diesel powered vehicles and more hybrid offerings. Some auto critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by producing super luxury sedans and sports cars. Renowned Honda quality combined with European styling, luxury, and engineering have fueled Acura’s success so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward. Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering vehicles that are high in luxury, tops in engineering, and strong in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much more from Acura over the next two decades. Kudos to the Honda Motor Company for developing a brand that has been so well received.

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2006 Acura RL: Offering Comfort

Offering a 3.5 liter V6 engine with 24 valves is the 2006 Acura RL which is a luxury sedan. With this kind of engine installed in this vehicle, the 2006 Acura RL has the capacity to take up to 225 horsepower at 5200 rpm. The 2006 Acura RL has been made available in two trim levels which comprise of the sedan and the sedan with a navigation system. This vehicle also sports an interior that exudes that kind of luxury that only an Acura has the privilege of providing customers. Its interior also boasts seats with leather trimming, as well as a steering wheel wrapped with the same skin. All these add up to provide an easy kind of comfort making this vehicle something to consider greatly. The 2006 Acura RL could be very much compared to and compete with the Audi A6, the Jaguar S Type, and the Volvo S80. The 2006 Acura RL also has a seating capacity that provides support and comfort at the same time. This vehicle offers a maximum seating capacity of five people, without the cramped kind of space. The driver’s seat has an eight way power seat with a two-position memory system. This driver’s seat also could be adjustable with its lumbar support giving this kind of option. The front passenger seat on the other hand has a four-way power seat that could be adjusted as per its passenger’s preferences and liking. More features for seating includes heated front seats, a Burled camphor wood trim, and a rear seat center armrest that contains a dual beverage holder. The interior of the 2006 Acura RL could very much compete with the Lexus LS 430 and the Mercedes Benz E-Class for it exudes luxury in every way. With front seats that are firm enough for good support that would never give its passengers a hard time on their back side, this vehicle also adds in seat springs that have been specially designed with computers so as to assist in dampening vibration. This vehicle has been crafted and manufactured using high-tensile steel and aluminum materials, along with lightweight aluminum front and rear frames. This also has heated outside mirrors with driver recognition and an independent multi-link rear suspension. There are also LED backlit gauges so as to provide progressive illumination, and a flush junction between the side glass and B-pillars. The 2006 Acura RL also contains an electronically controlled, speed-sensing, variable power-assist rack and pinion steering, along with high quality aluminum-alloy wheels. Part of the whole system for this vehicle are four-wheel anti-lock braking system with Electronic Brake Distribution, Vehicle Stability Assist with traction control, and Xenon High-Intensity Discharge headlights with Active Front Lighting System. The 2006 Acura RL provides a more power and fuel efficient engine that creates an innovative and distinct power for this vehicle. It also provides assistance systems and a wide range of safety features for its passengers. This kind of vehicle needs no less than superior Acura auto parts when the need arises. And this is where Auto Parts Discount comes in. This online store boasts a vast array of well crafted Acura replacement parts, performance parts, and accessories. Customers can choose Acura parts from Auto Parts Discount’s online store at Auto Parts Discount. This collection of Acura auto parts has been made available twenty-four hours a day to serve Acura parts needs.

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9 Japanese Automakers

Japanese built and designed cars have flooded the North American market for over forty years now. Over time, many nameplates have come and gone, but Japanese cars continue to gain market share and acceptance with a growing number of motorists attracted to their high quality and durability. There are nine Japanese automobile manufacturing companies in existence. Can you name them? Let’s take a look at the list:

Toyota – The second largest automaker in the world is Toyota, maker of the Camry, the Corolla, and a host of SUVs, trucks, passenger cars, and a van. Toyota’s Lexus division produces luxury cars, while its Scion division manufactures youth oriented vehicles.

Honda – The Accord and the Civic are Honda’s two most well known models, followed by the Odyssey minivan, the Ridgeline truck, the Element, and several other passenger vehicles. Acura is the name given to Honda’s luxury car division.

Nissan – Drive a Datsun and then decide. Up until the early 1980s, Nissan’s North American nameplate was Datsun, but was switched to Nissan to give it a more global name. The Sentra, Maxima, and Pathfinder are amongst the division’s best selling vehicles. Infiniti is Nissan’s luxury car division. Renault Motors of France owns a controlling interest in Nissan.

Mitsubishi – Originally imported exclusively by Chrysler, Mitsubishi began to sell cars under its own name in the 1980s. Top selling models include the Lancer, the Eclipse, and the Montero. DaimlerChrysler owns a chunk of the company.

Mazda – The Tribute, Miata, and the “6” are some of the most well known Mazda models. The Mazda 6’s platform also powers several Ford Motor Company cars including the Mercury Milan. Ford owns an important stake in the company.

Subaru – Think all wheel drive and you may just think Subaru. The Forester, Outback, and Legacy are all top selling Subaru models. Fuji Heavy Industries [FHI] owns Subaru; General Motors has a 20 percent stake in FHI.

Suzuki – 20% owned by General Motors, Suzuki is as noted for producing cars as it is for manufacturing motorcycles. The Grand Vitara is one of its most noted models.

Isuzu – Did someone say General Motors? Again, GM owns a stake in Isuzu. At one time Isuzu imported cars to the US, but those days are over. Currently, Isuzu has a miniscule presence and the two vehicles they do sell – the Ascender SUV and I Series pick ups – are simply rebadged GMC vehicles.

Daihatsu – The Charade and Rocky were two models introduced by Daihatsu when the car company started selling vehicles in North America in 1988; four years later its North American operations were closed. In 1999, Toyota assumed controlling interest over the company.

So, there you have it: there are nine Japanese automakers, two of which are still independent. Much like the American market further consolidation is likely with nameplates disappearing entirely just like the Packard, Hudson, Oldsmobile, Plymouth, and a host of other North American nameplates have driven off into the history books.

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3 Ultimate Japanese Automakers

Japan has been producing automobiles for almost as long as America, to the surprise of some. As the American automobile industry has changed, so has Japan’s. To this day, however, Japan still has the highest concentration of automakers of any country on earth: nine to be exact. Three, however, are real standouts producing not only high quality vehicles but reaching well beyond Japan to all corners of the planet. Let’s take a look at the top three and how they are impacting the North American market.

Toyota – As the largest of all Japanese automakers, Toyota ranks only second to General Motors in global production. Toyota vehicles were first introduced to the North American market in the 1960s and were, at the time, widely panned by critics as being too small and inferior in quality. By the late 1970s, Toyota quality levels began to exceed the industry standard. Today, some consider Toyota the benchmark by which all car lines are judged; the company’s Lexus line of luxury vehicles and Scion brand of youth oriented vehicles are also leaders in their respective classes.

Honda – The only thing Honda lacks versus Toyota is size. Still, when you compare Honda vehicles with comparable Toyota models, Honda holds its own. The first Honda, a Civic, was introduced to the North American market in 1971 and was soon followed by the Accord as well as the Prelude. Routinely, the Accord battles Toyota’s Camry for the top spot in U.S. car sales year in and year out, while the Honda Odyssey battles the Toyota Sienna for the highest quality minivan [Chrysler’s minivans still are the best sellers]. Acura is Honda’s luxury car division which has also competed successfully with Toyota’s Lexus line up.

Nissan – Toyota and Honda are the only two fully independent Japanese automakers left in the world today as Nissan has since ceded control to Renault, France’s largest automaker. The first Nissans to hit the North American market did so in the 1960s under the Datsun model name. By the early 1980s the Datsun name was jettisoned in favor of Nissan and today the Nissan name is equated with some of the highest quality cars on the road. In the late 1980s Nissan launched the Infiniti division, a maker of luxurious cars that routinely battles with the likes of BMW, Lexus, Acura, Cadillac, and Mercedes as a top provider of opulent vehicles.

So, there you have it. Three top Japanese brands that have made a name for themselves. You may not own a Toyota, a Honda, or a Nissan, but you have to give credit where credit is due: all three automakers are proven leaders in a highly competitive and every changing industry.

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