Press Release: Why SEO Experts Should Not Use Press Releases

Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing? By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up. Why Will Your Press Release Be Trashed? 1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway? 2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off. 3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit. 4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless. Conclusion: A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.

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What's Your Passion?

Okay, you've decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You're going to make BIG money now -- right? Nope! Sorry! Just sending out a few ads is not going to do it. Not if you want to be a real success. You must first determine your passion. I mean other than making the money! What is your hobby? What do you know how to do REALLY well? What is your job? Everyone has something that is their own special talent. Find yours. You probably have more than one thing that you are very interested in and do well. See if you can find five (ten if you're really ambitious). Write them down in a list. Remember, you are going to be spending a lot of time working with this subject. Make sure you enjoy it! Go down each item on your list. Start writing a rough outline of everything you know about the topic. It doesn't have to be elaborate. This is just to give you an idea of how much information is available for a given subject. Try mind mapping. Write down the main subject of your idea. Draw a circle around it. Now, start thinking of sub-categories that are related to your main category. Draw a line from your main category and end it with a circle. Put the sub-category title inside this circle. Find as many sub-categories (and sub-sub-categories) as you can. Go through each of your interests with this procedure. Choose the one that you know the most about and that you can write about comfortably. What if you "think" you don't know enough about your topic? Then, do some research. Read books and magazines. Do some searches on the Internet. Who knows? You might find an area, a niche, that is just waiting for you to fill it with useful information. There's a lot more to affiliate marketing, of course. But the first step is to find your passion. Your "passion" doesn't have to be making money on the Internet. It can be cooking, sewing, billiards, or whatever. In fact, it's better if you find a niche that isn't in the online marketing arena because that's what nearly everyone else is doing. Make your topic unique. Make it yours. And make it your passion. It will pay you well.

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How to Start Your Own Small Business

Opening your own business can be a real big gamble. If you do not do your research well, you will wind up like most small businesses, and that is out of business in less then 6 months. The most important thing to remember when opening up new business is the location. When doing your research for your new business you want to make sure you are the only business of your time in the area. If you are opening a video store you do not want to open near another video store. Remember if you are exclusive to the area, you will automatically get the business of those living in that area. The next most important thing about opening a small business is you supplier. Do not have just one place to get supplies from, you should have several. By having more then one you can assure yourself that you are getting the lowest prices from them. And if they know about each other they will try to outdo each other to get your business. Make sure that the products or services that you will be offering are desired, do not just decide to open up a store with out doing any market research is like playing craps, dangerous unless you really know what you are doing. Advertising is important. Remember just like a casino you are trying to make money and not lose it. By spending some money on advertising you will increase your sales from your opening day. It is best to have a professional help you with your advertising rather then dong it yourself, there is no point in spending money on advertising if no one in your target demographic is going to see it. An example of this would be like using facial expressions to bluff in a poker game against blind players. When picking your stock it is sometime better to have a better selection of items and maybe not so many of each item, this way you can see which items sell best and order more of those more popular items, and less of the less desired ones. In business you should not try to open a business unless you already have experience running a related business. You may think you know how to, but to do it correctly you really need experience, after all if you were in a casino and looking to play poker you would not want a roulette dealer who is trying to figure out the rules as he goes would you? Chances are you would want an experienced poker dealer. Depending on the type of business you are opening try keep your staff as small as possible, and if it is possible try to get friends and family to help you out. This will allow you to keep your costs low until you can really get a good idea of if you are making money or not. Once you are making money you can go out and hire people.

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Communication par Internet entre Franchiseurs et Franchises

Cette communication entre franchiseurs et franchisés peut donc se faire aujourd'hui via Internet ou câbles de d'interconnexion reliant les franchises via leur réseau et permet de rentabiliser le travail des franchisés par le gain de temps en recherche d'informations si ce dernier est correctement utilisé.

Les franchisés peuvent alors passer leurs commandes en ligne et contrôler les dates de livraisons. La plus part des grandes franchises utilisent le système "à la minute", qui permet de connaître au moment précis l'état des stocks ou encore les livraisons effectuées à leur franchisés. Cela a donc réellement permis d'activer le processus et signifie également que le franchisé peut mieux réorganiser ses stocks sans être à court au moment X.

Les systèmes les plus pointus permettent également aux franchisés de s'approvisionner auprès d'un autre franchisé si le franchiseur est à cours de stock.

Les demandes peuvent être connectées au réseau et toutes les ventes peuvent être relayées auprès des franchiseurs. Cela implique donc que la plus part des cas des demandes d'ordres peuvent être retirées directement par le franchisé.

Pour le franchiseur, cela est fantastique car il n'est alors plus nécessaire de perdre du temps à rechercher le franchisé disposant de la quantité adéquate désirée qui pourrait répondre urgemment à la demande.

Les franchisés en tire un avantage certain car ils voient leur travail diminué et leur permet de passer plus de temps sur les problèmes marketings et la gestion de la relation clientèle.

Par ailleurs, les franchisés peuvent maintenant payer en même temps en ligne le franchiseur et les fournisseurs sans avoir recours aux carnets de chèques, enveloppes et postage. Une solution simple de payement en ligne donne de nombreux avantages que ne peuvent procurer les méthodes de payements classiques. En plus d'augmenter leur facilité de caisse, ce système leur permet également de réduire les risques de fraude.

Par exemple, une grande société de jeux carte possédant bon nombre de franchises. L'une d'entre elle se retrouve à cours de jeux que l'on vient de lui demander. Un simple passage sur Intranet et elle peut alors renseigner exactement son client quant aux délais de livraison du produit.

D'autres systèmes encore plus perfectionnés permettent de voir leurs comptes, rendant alors leur travail plus aisé grâce à une analyse plus objective. Le comptable est ainsi capable de voir en temps et en heure toute transaction effectuée et de récupérer les données des autres franchises.

Mais l'Intranet permet aussi à l'entreprise d'y déposer ses brochures, de visionner les dernières vidéos publicitaires de la société et éventuellement aider les franchiseurs en leur adressant un feedback sur la manière d'améliorer leur politique marketing pour le futur. Ils peuvent également tenir leurs opérateurs informés de façon régulière de manière manuelle.

Pour cela, un accès Internet haut débit est obligatoire, les franchisés développant habituellement leur business depuis leur ordinateur. Cela implique au franchiseur de devoir former son franchisé quant à l'utilisation et la maintenance de leur outil informatique.

es franchiseurs aiment adopter ce système afin de renforcer l'image de marque de la compagnie et faire participer activement leurs franchisés au cœur de cette dernière.

Toutefois, les dangers de l'utilisation d'Internet (ou intranet) sont nombreux. Si le serveur principal des franchiseurs tombe en panne et ne dispose pas de back up adéquate ou une facilité d'accès d'autres serveurs, tous les réseaux des franchisés peut être pénalisé.

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